Whether you have hired an article writer or are acting as your own writer in building a website, you should ask yourself four pertinent questions.

1. Is this article writer experienced?

It's easy to find a writer online these days, but still difficult to find a good writer, one capable of using a professional-level voice and delivering assignments on time.  When deciding on a ghostwriter, make sure that the writing service you work with can provide samples of previously published works.

2. Is this article writer well read on the subject?

Not every ghostwriting service you contact will have an on-staff expert in a particular subject.  However, experienced ghostwriters will not even write an article without first reading up on the subject and gaining an understanding of the field.  You can tell when a writer puts forth a lazy effort, right?  Guess what?  So can your audience.  Make sure the writer is willing to create a thought-provoking article that will appeal to smart readers.

3. Is this article writer willing to make changes?

Ghostwriters do not sell stories'they sell services.  Since the copyright reverts back to you anyway, they are practically working by the hour or by the assignment.  Therefore, any ghostwriting company you work with should be negotiable as far as revisions and rewrites go.  Many ghostwriting companies offer free revisions, provided the writer did not follow your specific instructions and that the changes fall within the scope of the project.  This is a good standard to look for when searching for help.  However, you can't expect to add a few hundred words to an article because you wanted to add in a few points and then expect the writer to edit your writing for free, as that is not within the scope of the project.

4. Does this article writer understand the basics of selling?

A good Internet writer not only knows how to sell a product but also how to subtly deliver a message that induces the audience to buy.  This is in contrast to a writer who tries to hard sell and bullies the reader into submission.  Good writing takes finesse, subtlety and persuasion'not just mindless enthusiasm.